sygenta, one of the world’s biggest agriculture technology businesses, along with Japan-based Mitsui, one of the world’s biggest corporate groups, are banding together to invest in an Israeli agriculture tech start-up
r crops, is to receive an undisclosed investment from the two firms for its PlantBeat service, which equips crops with sensors that record information about the growing environment
According to Dr. Michael Lee, managing director at Syngenta Ventures, the VC arm of Swiss agribusiness giant Sygenta – the world’s largest maker of chemical pesticides – “Syngenta’s ambition is to bring greater food security in an environmentally sustainable way to an increasingly populous world by creating a worldwide step-change in farm productivity. In working towards our ambition, we put the grower at the center of everything we do. Phytech’s grower centric solutions join our breadth of technologies in crop protection, seeds, traits and seed treatment, providing the grower with integrated offers and broad-based innovation for the future.”
Already in use on some of the biggest farms in the US, Brazil, Australia, and other countries – including Israel, where some 60% of tomato farmers and 40% of cotton growers already use the system – Phytech’s PlantBeat keeps track of how much water crops get, how moist the soil is, soil temperature, and other data. The sensors upload the information to a cloud server, where it is analyzed and downloaded to a mobile app PhyTech users download, with the app indicating how healthy a plant is and what to do to improve its performance.
The low-cost sensors can be attached to sample plants to take readings within an immediate area of several square meters, with multiple sensors set up as an array to get a full picture of conditions in a growing area. The sensors include simple lithium batteries which can last for up to a year, and the sensors upload the data in an encrypted manner using cellphone networks, with the data secured from prying eyes.
First established in 1998 and located in Kibbutz Yad Mordechai on the Gaza border, PhyTech, now with about 20 employees, was reorganized in 2011, when it developed the plant sensor system.
“Investing in Phytech meets our consistent strategy for innovative technology and new business development,” says Mr. Masato Hisamune, SVP & DOO of Innovation and Corporate Development Division at Mitsui & Co. Europe. “We would like to provide Phytech with services and solutions that meet their diverse needs, optimizing Mitsui’s global marketing networks and extensive business experience.”
According to Phytech CEO Sarig Duek, “the support of leading global strategic investors such as Syngenta and Mitsui would allow Phytech to significantly enhance its decision support, cutting edge technology and innovation as well as its commercial development.”